With election season in full swing, there will invariably be (and currently is) political talk surrounding payday loans and what to do with them. Politics being what they are, exaggeration and baseless accusations can be the name of the game. In the face of baseless and exaggerated criticism, it’s important to have a few defenses when opponents trot out favorite bullet points like “APR” and “predatory”. Let’s call them The Right Hook of Truth and The Uppercut of Reality.

The following article from Paydayfacts.org exposes the misleading "Shock and Awe" rhetoric naysayers of the payday loan industry regularly employ while revealing what's conveniently missing from  many their arguments: Truth.

"Five years ago, the term, “Shock and Awe” became a well-known term pertaining to our military’s strategy in the Middle East...The same strategy is a cornerstone to any propaganda campaign and is alive and well in the sensationalist strategies implemented by the CRL and other opponents of the Payday Loan industry. These strategies are implemented in such a way that they appeal to well-meaning citizens and politicians who, instead of taking the time to understand the dynamics involved, are broadsided with sensationalist statements that seem to be legitimate, but are merely sound bytes proliferated by special interests...." Read Full Article...